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  • Writer's pictureKelly Giles

New Launch Announcement! Augmented Reality Travel and Tourism App

UrWay has partnered with DAS Labs, an augmented reality development company on a project for the Outdoor Recreation Capitol of Colorado! Together, we set out to revolutionize the way visitors explore the "Switzerland of America." Nestled in the heart of the San Juan Mountains, Ouray has long been an ideal destination for adventurers and nature enthusiasts. Now, with the release of a new augmented reality travel and tourism app called Visit Ouray, visitors have a cutting-edge, interactive way to learn about the area’s rich history, explore trails, and identify activities offered by local businesses. 


Ouray, CO has debuted a new artificial intelligence and augmented reality app

Conceptualizing the Augmented Reality Travel and Tourism App

When the city of Ouray first began discussions about augmented reality app development, we had a few ideas up our sleeve. In one of the most beautiful places in the country, we wanted to empower visitors to spend as much time as possible taking in the sights. If a tourist needs to look at a search engine to Google their next activity, or navigate to a trail, or even find a local lunch spot, they risk losing out on time they could spend being present in their gorgeous surroundings. 


But, what if searching for a shop or restaurant didn’t mean missing out on real life? We set out to turn this idea into a reality. 


AR/AI Development for Outdoor Recreation

At UrWay, we have a passion for the outdoors - and for helping others enjoy them! Ouray, Colorado, is a gorgeous destination and we were thrilled to develop an app that brought an augmented reality city map to visitors. 


We used Google APIs to gain access to vast, comprehensive databases of information. Then, we deployed our proprietary Visual Global Positioning System to identify the user’s location with a high degree of accuracy. 


A Few of the AR/AI App’s Key Features:


  • Visually Search for Activities and Points of Interest: Use our augmented reality interface to search visually for activities, landmarks, and hidden gems that might even be favorite haunts of the locals. Just scan your field of vision with your phone’s camera, and we’ll guide you to unforgettable experiences.


  • Proprietary Global Visual Positioning System: Our advanced visual positioning system precisely locates you whether you're exploring new hiking trails or a busy city. Our system helps you to ensure that you're always on the right path, and provides you with easy-to-follow directions.


  • Exclusive Location-Based Discounts and Specials: Get the most out of your travels with daily location-based discounts and specials. As you wander through new locales, enjoy exclusive deals and offers at nearby restaurants, attractions, and shops – all tailored to your location.


  • AI-Enhanced Self-Guided Tours: Experience the insights of a world-class tour guide with our AI-driven self-guided tours. Our algorithm highlights significant landmarks and offers rich historical and cultural information as you explore.


AR Development for Outdoor Activities Will Keep Growing

The potential for augmented reality in travel, outdoor recreation, and other areas is limitless. If you have an outdoor recreation, travel, or tourism project, we encourage you to reach out today for a free consultation. 

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